International content & growth agency
Your buyer is scattered across six feeds. You are one person.
Every platform wants a different cut, a different length, a different hook, on a different day. Doing it properly is a full-time job, and it isn't the one you trained for.
You built the expertise. I turn it into demand.
- Princeton, Economics
- Founded & sold Rethos
- International family offices
- Founder
Your socials right now: scattered
The network
Join us. Business in Asia moves on who knows you. Most founders are outside the room.
531 Media is the room. The founders, creators and operators you meet here are the network — the podcast is just where you can see it happening.
Booking a call is how you get introduced into it, not just how you buy a service.
The framework
What a business is actually worth.
My work as an economist is about how information, trust and value move through a network, and how to move them on purpose. I coined a term for what they add up to: Total Net Worth.
Total Net Worth equals human capital plus relationship capital plus financial capital.
Human capital
What you know, and what you can actually do with it.
You already own this. It is usually invisible outside the room.
Relationship capital
Who knows you, trusts you, and will vouch for you.
The one that keeps earning after the work stops. This is the whole job.
Financial capital
What you own, and what it returns.
The result of the first two, not the place you start.
Total Net Worth
The flow
How one shoot becomes everywhere.
No scattered one-off posts. A single production day feeds a system that keeps your brand in front of the right people, on every feed, for months.
One founder-led shoot
A single day in front of the camera: interviews, demos, story. We bring the crew.
Dozens of clips & posts
Every angle, hook and format your audience responds to, from one recording.
Every platform, every feed
Posted and tested where your buyers already spend their time, not just one channel.
Authority, leads, growth
Attention that keeps building: a warm audience that already trusts you when they buy.
Global reach
From South East Asia to the US and Europe.
A South East Asia base, people on the ground across the US and Europe, and a distribution engine that never sleeps, so you get a partner who feels local and a system that runs in every time zone your buyers scroll in.
One team, one system, reaching your audience everywhere they already are.
Book a discovery call →What we do
Three parts of one growth system.
Content is the engine. Distribution is the system. Websites and analytics capture and measure what it earns. Most agencies do one. We connect all three.
Content & Video Production
The engine.
Founder-led video, interviews, demos, podcasts, promos and clips.
A steady supply of content, without an in-house team.
Organic Growth & Distribution
The system.
Strategy, packaging, multi-platform distribution, the Clipper Army, monthly optimisation.
Authority and a warm audience that already trusts you.
Websites & Analytics
Capture & measure.
Landing pages, business websites, analytics, and paid-ads amplification once proven.
Attention captured, leads tracked, growth you can scale.
How it works
How content turns strangers into customers.
People rarely buy on the first touch. We engineer the hours, the interactions, and the places, on purpose.
hours of content before someone feels ready to buy
interactions that build the trust to choose you
places your buyer needs to keep seeing you
Build your path
Build your growth system, block by block.
Tell us where you're starting. Each choice unlocks the next, and we shape the plan around exactly what you pick. No packages, no guesswork.
Your growth system
Pick where you're starting, and your tailored path builds here as you choose.
Book a discovery callThe 6-month program
A proven organic strategy your whole business can be built on.
We spend six months building, publishing and testing, refining what resonates until you’ve earned an audience that already knows and trusts you. Everything after that is optional and built on proof.
How we work together
We don’t sell packages. We shape the engagement around you.
Consulting
You create and publish, we sharpen.
Strategy
We build, record and edit, you publish.
Management
We run the whole system end-to-end.
Scope and investment are tailored on a discovery call, and you only pay for what fits. Whichever model you choose, Alex is the one you deal with.
Built-in distribution
One shoot. A hundred clips. Everywhere your buyer scrolls.
The Clipper Army is a built-in distribution and testing engine: winning hooks tell us what to make more of, so your content actually reaches the people who become customers.
It is also how we fix a quiet social media presence. An army of clippers cuts, packages and publishes at a volume no single in-house editor can match, so instead of one post a week on one platform, you show up consistently everywhere your buyer already spends their attention.
531 charity impact program
Business with purpose.
We work with Michael J. Baines and The Man That Rescues Dogs, an independent Thai foundation that rescues, treats and rehomes street dogs from a sanctuary in Chonburi. Every few months we film there: real days on site, real work, never staged photographs.
“Our goal is to create a controlled stray dog population and a well-informed local community, fostering a long-term, harmonious relationship between people and dogs.”
If you own a business we work with, you can be part of it: sponsor a dog, fund a round of sterilisations, or join us on a filming day. Your support goes straight to the foundation, and the story we tell about it is true, which is the only kind worth telling.
- Founded by
- Michael J. Baines
- In their care
- 800+ dogs
- Based in
- Chonburi, Thailand
FAQ
Questions, answered.
What does 531 Media actually do?
531 Media is an international content and organic-growth agency. We build a system that produces founder-led video, distributes it across platforms, and captures the demand it creates with websites and analytics.
How is this different from hiring a video agency?
A video agency hands you files. We run the whole engine: strategy, production, multi-platform distribution and monthly optimisation, so content turns into an audience that already trusts you, not just a folder of clips.
What is the Clipper Army?
The Clipper Army is our in-house network of clippers, editors who turn one long-form shoot into a hundred short-form clips and publish them across every platform your buyer scrolls. Because the same footage is cut and tested many different ways, the hooks that win tell us what to make more of. It is distribution and testing in one, at a volume a single in-house editor cannot reach.
Can you improve our social media presence?
Yes, that is the core of what we do. We take over organic social media growth end to end: strategy, content production, packaging, posting cadence, multi-platform distribution through the Clipper Army, and monthly optimisation against what the numbers show. You get a consistent presence on every platform that matters, without hiring an in-house social team.
Do I have to be on camera?
It helps, because founder-led content builds trust fastest, but no. We work with on-camera talent, interviews and product-led formats when that fits you better.
How long until we see results?
Organic growth compounds. Our six-month program is built to earn a warm, proven audience first; capturing and amplifying that demand comes after, built on proof.
What does it cost?
Scope and investment are shaped entirely around you on a discovery call, and you only pay for what fits. There are no fixed packages.
Do you work with brands outside Thailand?
Yes. We’re based in Bangkok and work worldwide, with clients across the USA and Europe.
Let's build your organic growth system.
It starts with a call, with me, not a sales team. The scope is shaped entirely around you.
Book your discovery call →